Brad Holmes Plans Historic “$5 Ticket Day” at Ford Field, Giving Thousands of Low-Income Families an Unprecedented Chance

Arlington, Texas – December 23, 2025 A rare and forceful decision has been made at the home of the Dallas Cowboys. After a video capturing violent chaos involving groups from North Shore and Duncanville spread rapidly online, Cowboys owner Jerry Jones issued an unprecedented order: a ban on all North Shore fans from attending the next five games at AT&T Stadium. The action followed confirmation by authorities that a Black female Cowboys fan was assaulted as the brawl spilled into the stadium concourse. The more than two-minute cellphone video—shaky and raw—shows punches thrown, people dragged to the ground, and disorder cascading through the crowd. Security personnel in reflective vests and adults rushed in to separate the groups as children, women, and other spectators were caught in the turmoil. The images quickly transcended the scope of a schoolyard fight, becoming a security shock inside a venue widely regarded as family-friendly. 🚨🚨THIS IS INSANE🚨🚨A massive FIGHT broke out at the #Cowboys stadium between the North Shore and Duncanville schools in Jerry World.Punches. Shoving. Brutal blows to the face.One of the wildest brawls you will ever see inside the stadium 😳😳😳pic.twitter.com/53NE1iYCN9 — MLFootball (@MLFootball) December 22, 2025 In a statement released Tuesday morning, the Cowboys emphasized that the ban takes effect immediately and will be strictly enforced in coordination with stadium security. The move is intended not only to address the incident at hand, but also to establish a firm standard for accountability and fan conduct at major sporting events. “What occurred in that video doesn’t just damage the image of a game—it violates every value we stand for,” Jerry Jones said. “AT&T Stadium must be a place where families, women, and children can enter without fear. When any group turns passion into violence and harms others—especially a female fan—we will not tolerate it. No hesitation. No compromise.” The Cowboys’ decision reverberated across the NFL. Players, coaches, and former veterans voiced support, calling it a necessary signal as crowd-related incidents grow more complex nationwide. Security experts noted that a clearly defined, time-bound ban can serve as an effective deterrent—protecting fans while preserving the league’s image. For the Cowboys, this is more than crisis management. It is a statement of values: football may be physical on the field, but off the field, safety and respect are non-negotiable. As the season reaches its most intense stretch, Jerry Jones’ message to the NFL is unmistakable—the stands are no place for violence, and anyone who crosses that line will pay the price.